Global shoppers return to stores, but caution and ‘mission shopping’ are key

A new survey of 8,000+ consumers in the UK, US, China and France showed that 71% of global consumers now report feeling comfortable returning to physical stores since local lockdowns have eased, according to Mood Media and Censuswide.But the report added that as many as 31% of consumers are spending less money and less time shopping in-store than they did before Covid-19. Meanwhile, 21% are spe…

Read more